Today many bloggers who expect search engines such as Google are becoming a source of traffic to their website, because Google is a source of free traffic. It's just to get it there is a pile of keywords that must be conquered. Now the question is who is your opponent?
Many bloggers who say that they managed to beat Google at the time they won the 1. Though they are not Google, but rather a group of people who also want the position for these keywords. So because you are not alone in this virtual world universe, then who wants keyword commercial potential was not just you.
So you have to know how good your opponent.
Here I want to share with you a way to assess how heavy competition you will face; but before that we need to know the wrong technique is already circulating among enthusiasts SEO ....
KNOW HOW WRONG KEY WORDS COMPETITION
Seeing the number of the search results page
Do you ever see offers SEO services that basing the charge on the number of search results displayed by Google? If the results of redemption reaches millions of pages, then the price will optimization to millions?
It clearly is the wrong technique, because a lot is not great. If the keyword is much to discuss but it's only a few of the many who mastered SEO, then you did not need to worry.
Seeing the number of pages that use the keyword in the title
This technique he more specific, since only see those that are specifically using this keyword in the title. The more people that enter the keywords into the title, it is considered to be the harder competition. To perform a search that displays only those who wear the keywords used in the title index operator.
This case is no different from what happened at the top, which is the number of competitors does not mean it's a great competitor. All of these techniques make a keyword it will only seem more expensive than it should be and sometimes that's the goal.
COMPETITION TO KNOW THE TRUTH
When searching out the competition for the keywords that you want, then you should perdulikan only Top 5 all there on the first page. The more you think of it peramai atmosphere. Why is that? Because of that you need to beat is the Top 5 this. All of which are under the Top 5 does not need to be considered as a rival, because if you fail to get into the top 5, then the hard work it would not be satisfactory.
Onpage observe your rivals page
So now, enter your Google verb, since it is not the result of a search for the top 5 results. If you've opened the fifth page of the web, then observe prior onpage of the web:
Does the tag title contains keywords and key word there in front?
Are meta description, also contain the keyword?
Is h1 and h2 headings on the page also contains keywords?
Is Alt tag complements each picture?
Is the number of links is not more than 100?
Is there a link to the page in the header or sidebar?
If you answered yes to all of the answers above, then it means onpage your opponent is set up well for that keyword and that means competition for that keyword will be relatively difficult to defeat.
Viewing Content Articles
Once you observe the structure onpagenya now observe the structure of the article.
If the article is long enough in the sense that more than 2,000 words?
If it is not long enough, if the article is longer and more detailed than your article?
Does the article put on the discussion points that are tagged h2?
Did he give bold in the first appearance of keywords?
Are the images put on some media such as pictures and videos?
Does he have some internal links to articles that are relevant to the content of the page?
Are other articles relevant to the article you are observed in the sense that blog only discusses one niche alone?
If you answered yes to all the above questions, then you can assume increasingly difficult competition for that keyword.
Viewing Backlink Very Need to Assess Competition
You can use ahrefs.com to observe the backlink profile of your competitors. Try to see if backlinknya more than you? Do backlinknya DoFollow? Is the key word diverse? If yes, then it could mengindasikan competition harder.
But if you see that backlinknya less than you, try to peek 5 backlinknya example. Even backlinknya bit, but if everything is relevant backlinks with the content, then it is a very powerful backlink.
If you see it turned backlinknya very minimal or even no, then try to see backlinks from homepage, because a page does not have to have a backlink to mendapatakan authority. A page can only get authority from their own homepage or entire pages.
In Moz is mentioned as a Domain Authority and Page Authority. You can put up mozbar in your browser if you want to see DA and PA of each page. For those of you who want to wear this toolbar please open the following URL:
http://moz.com/tools/seo-toolbar
Domain authority and Page Authority higher does not guarantee us a win in SERP because it's just kind of rough approximation only. But certainly you must be prepared to do the heavy optimization if its value is already in the top 40 for that page (PA).
If you look at all the above factors bergitu strong on the page of your competitors, then you should prepare for a very long time optimization. The duration depends on how hard you work for a backlink. This could be a job 3 months to 1 year old.
So once you know how to calculate the severity of competition for the keyword, then it is time you decide whether or not further optimization. If continued, then make plans.